While many people credit Wes Craven with inventing the meta-horror film, it’s been around for quite some time. In some cases, the meta elements of early films were cut or rewritten, likely because they were too confusing. For example, the original ending of The Black Cat (1934) depicted the “final couple” meeting the film’s director, who tells them he spent the last week filming (As described by Jon Towlson in his excellent book, The Turn to Gruesomeness in American Horror Films, 1931-1936.)
In 1958, American International Pictures decided to satirize its own image and reputation. AIP had attempted to put its own unique spin on Universal-style monsters by making them into teenage monsters. It’s debatable as to how successful it was. How to Make a Monster was certainly the best of this cycle, precisely because of its penchant for self-mockery.
The villain is Pete Drummond, an FX makeup artist who will soon be fired because studio executives have decided that teen monster movies are waning in popularity and are a black mark on the reputation of the studio. Instead, they want to be known for rock and roll musicals.
So Drummond decides to teach the studio executives a lesson in fear. With the help of a mind control drug and a lot of bullshit philosophizing, Drummond uses his FX skills to transform two teenage actors into teen monsters and have them kill the studio head and others who threaten his livelihood. In an especially nice meta touch, Gary Conway, the actor from I Was a Teenage Frankenstein, portrays the young man whom Drummond transforms into the teenage Frankenstein monster. After the mind control drug wears off, the young men have no recollection that they committed murder.
in the final scenes, the film shifts from black-and-white to full color, as Drummond invites the teen actors into his private shrine where he introduces them to his “children,” the wax busts of movie monsters used in previous AIP films. At this point we find out that Drummond doesn’t view these horror films as a mere means to a paycheck, but as an actual religion.
The films is available for purchase as the double feature, How to Make a Monster/Blood of Dracula, but is also currently available to watch on Youtube.